It's the worst thing you can say about a baseball broadcaster.
It's not a word I would throw around loosely. However, in the July 2 broadcast, Geffner and a lesser extent, Joe were really trying hard to build up Julio Lugo. They brought in Bill Ballou to enumerate other horrific Oh-Fer's by famous ballplayers (Jeter, Jackson, CRipken).
It was annoying. And when the crowd got up a chant for Lugo at the end of the game, they described it with the same intensity as Susan Waldman braying about RClemens being in George Steinbrenner's box. Lugo failed to get a hit, the crowd turned on him, but that dynamic passed unremarked upon.