Following up on July 2's post on the creeping hucksterism on the Red Sox broadcasts...
To this listener, it is out of control. OK, so the Maine Governor's appearance is a traditional spot on "State" day. It's fun to hear how they try to be familiar with the team, while displaying gaps in understanding. And, you can't begrudge a Jimmy Fund guest dropping in once and a while.
But, the has been an increase in shilling (in contrast to Schilling) during the games this year. Think: Alyssa Milano, and last night's Celtic extravaganza. On top of all that, there are a minimum of two sponsor dropins during each half inning: Enjoy the Jack Daniels 7 run seventh inning and enjoy your booze responsibly; the Hess Express dropin where sometimes the announcer says "we've got you covered" and sometimes he says "Hey,we've got you covered"
And then, of course, the run-on spots for Volvo [Joe is a safe guy now], Dodge, Ford, VW [VW isn't special enough to be able to use the name of Fenway Park or The Red Sox]
And then, of course, the spots for the spots "Fan loyalty equals brand loyalty". I heard two of those back to back last night.
We are half-way through the season...does the network still have to try to hawk its own airtime during the airtime?
All this clutter, coupled with the amateurish nature of the call, particularly when Glenn Geffner gets to play in the sandbox, is frustrating.
Yes, I know, I listen way too much....
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