Tuesday, August 25, 2009

Sox Back on WEEI Full Time

Here's the announcement from Entercom

In part,

“We have a tremendously close partnership with the Red Sox, and are very excited to bring them back to WEEI,” said Jason Wolfe, Entercom New England’s Vice President of AM Programming. “This move will add consistency to our lineup, whereby all of our sports assets will be consolidated in the same place. There’s no better compliment to the Boston Celtics, Patriots Monday and Patriots Friday, Sunday Night and Monday Night NFL football, the Super Bowl and NCAA Men’s Basketball Tournament, than adding Red Sox baseball back to nation’s biggest sports radio station.”

Translation: "We are not going to screw with the 'EEI brand now that the criminals at CBS Radio have mounted a real threat to our sportstalk hegemony"

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